Fashion

Support the fashion industry – Model Victoria Michaels

International Model Victoria Michaels has appealed to the government to encourage, promote and support the Fashion Industry financially in order to boost the sector.

According to her, the support will go a long way to change the face of the industry as pertained in other African countries. She noted that financially some countries have pumped monies into the Fashion Industry and has made it what it is today.

“We can also do same,” she noted.

Speaking after being unveiled as the brand Ambassador for the African Fashion Week London (AFWL) over the weekend, Michaels expressed joy and said she is looking forward to the week celebration.

“I am optimistic that this would pave a way for all Ghanaian designers to showcase their talent. I hope to use this platform to project the Victoria Michaels brand and secondly to also create opportunities for designers and models who would like to go to this part [London] of the world.”

The Communications Director of Africa Fashion Week London, Yetty Ogunnubi, hinted that the AFWL organizers chose Victoria out of the lot because “she is passionate about the Africa fashion industry as well as made in Africa products and we felt like she is the best person to push the made in Africa products out [in London] there. That means Africa fashion designers and models”.

Africa Fashion Week London (AFWL) is Europe’s largest lifestyle and catwalk event of African-inspired design. It combines a collaborative catwalk and exhibition, highlighting the industry’s established and emerged African designers. This year’s event will attract hundreds of Designers, Businesses and Exhibitors from across the globe. It is projected that over 20,000 patrons will be attending the AFWL 2015 event.

This 5th Edition of the Africa Fashion Week will be climaxed by a Gala Dinner and Award Night at the Luxurious Dorchester Hotel in London. The event is expected to attract the crème-de-la-crème of Celebrities, Stakeholders, Business and Political leaders. It will be a night of glitz and glamour highlighting great international media presence.

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